How travel and tourism brands react to the corona virus

The travel industry is heavily influenced by the ongoing coronavirus pandemic.
Flybe – Europe’s largest regional airline – fell to administration as early as March 5, blaming the corona virus for one of the causes of its destruction. Recently, Norwegian Air was forced to temporarily release about half of its employees due to the corona virus, and many other airlines also reduced capacity and ground flights.

With global events canceled, travel is unimportant, and travelers who are secluded at home, more companies in the travel and tourism industries are likely to be at risk. But while most brands are stuck, it’s no longer a case of silence and hope that everything will break, and many are already active in terms of communication and how consumers are informed about the situation.

Tourists tell them to stay away

The unfortunate consequence of the recent government council for self-isolation is that people are trying to escape from their cities to do it. The headlines this weekend illustrate how places in the UK, including Whitstable, Lake District and Cornwall, see a large influx of visitors. Parks in London are flooded with people who want to enjoy fresh air, which inadvertently complicates the rules of “social distance”.

As a result, the British travel brand supported Boris Johnson’s request to stay away from the usual promotional activities. Visit Cornwall has released a statement asking people to avoid visiting the region and assuring them that “we will be happy to see you again later this year.”

Others also make deliberate changes in this tone, asking people to stay away rather than planning a visit. Road to the Islands, a group of tourists representing more than 100 companies in Scotland, urged people to avoid the region to protect vulnerable communities who struggle with demand.

National Trust takes more extreme steps. Although he announced last week that he would open many parks and gardens for free to help people manage social distance, he has decided to close them. The number of visitors makes you unable to keep your distance. Coastal and rural areas remain open, but most likely will also be limited if visitors continue to gather there.

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