When Jessica O’Callaghan unpacked her suitcase on March 12, she did not know it was the last time in the future.
“This suitcase is usually packaged, unpacked, and packed,” said O’Callaghan, North America’s regional director for DeVries Global Lifestyle Communication Agency. “This is my friend. I keep looking at him with dust and thinking,” I wonder when I will use my suitcase again? “
Until recently, O’Callaghan was on a plane two or three times a week. He is one of the many “street warriors” in the media and marketing industry, a.k.a. Employees who spend most of their time attending customer meetings, conferences, and the like for their work. Instead of collecting airlines and hotel mileage, flowing smoothly, and registering time at Century Lounge, these high leaflets were postponed until further notice – and perhaps longer, because the crisis was spreading and the economic recession was deepening. it takes a lot of business trips, more ammunition to weaken the wings of a number of street fighters.
Of course, travelers are often outside to be free from travel stress. Let’s admit that the glamor of business travel is always exaggerated. As an amputee who feels pain in a ghost’s limbs, road warriors still hear the wandering sirens. And no, they don’t feel more productive and are pushed home.
“I work better on planes than anywhere else in the world,” said Mack McKelvey, founder and CEO of the strategic marketing company SalientMG. “Our model is broken and if you have an injury model, it’s broken. [For road warriors] Traveling is an important part of your life and home is a secondary part, so that can be a difficult adjustment.” “
Street warriors in various industries struggle with new norms in their daily lives – they use 30 minute video chat instead of having to spend long nights. Travel from the bedroom to the office instead of frequently collecting flight miles. Even if road warriors are accustomed to working from home, they do not see this moment as a referee for long-term change. They are people who truly believe and mock the idea that poor financial officials will reduce their rise.
I am itching to get back on track
Ordinary travelers will find that a delta breakfast break will be a relief. But often business trips are as routine as others. And for a street warrior, this is a routine nuisance.
“Being on the road creates controlled chaos – take a plane, choose a car, try to get to the hotel early, order your lunch reservation, take a taxi, take the last minute,” said Brad Feldmar, EVP of Trungale Egan + Associates, digital marketing agent full service, adding that he was on the road for half a year and traveled nearly 40,000 miles a year. “Everything is a bit thrilling. Now my biggest excitement today is the waffle cake I have to make today?”
The excitement of traveling is not the only itching reason to get back on the road. “We often meet with customers, partners and attend conferences,” said Harry Kargman, founder and CEO of Cargo, adding that he was worried about losing his Diamond Medal status. 360 “top level grounded. (Kargman does not need to worry in the short term; Delta says the status of the trailer will automatically switch to 2021.)
Kargman continues: “If you can’t travel and can’t meet people, the chance of getting your attention and productive conversation decreases significantly unless you already have an existing relationship. This is the most difficult part of it. – the relationship There is no such thing between the disturbing person and something that results from them. “”
Think back to how far the distance is
Nonetheless, Kargman is one of the grateful street fighters who has spent more time at home and with their families. “This time is special,” Kargman said. “Until you take it for granted, you will find that you have spent that time with your children.”
Even street fighters without children spend time at home with gratitude that they can slow down. “My whole world is usually very busy,” said Tom Goodwin, head of the future and insight at Publicis Groupe. “I speak in 50 cities in 40 countries every year. This is a very unusual week without a place to fly. It’s great to be in one place and take supplies.”
For some people, it’s not just about evaluating this time period with family – although this clearly applies to French Van Hull, CEO and co-founder of PX Leading Markets – but realizes that they can recalibrate their time periods for more video conferencing and fewer trips.
“Postcorona, working at home will be a more important part of our collaboration,” said Van Hull, adding that he has traveled 150 days a year for the past 15 years. “I will reduce my office in New York – we pay too much money for it – and I’m sure I will travel less and do more video conferences.”
A new way of working – for now
Although this can change how often you travel, many believe that video conferencing and digital connectivity will not be the norm. If everyone is at home and can’t use travel as an excuse to not meet, it’s easier to stay in touch and hold virtual meetings, but when people go back to work, they won’t do it. So they are not worried about cutting CFOs and writing their trips at all.
“This industry has a new appreciation for virtual meetings that can reduce the need for physical attendance at meetings,” said Casper Scoo, CEO and founder of Semasio, adding that he flew more than 40,000 miles last year. “However, it is not possible to promote meetings. In the future, people will be more demanding of business travel than being personally involved. The question we will ask ourselves now is:” What is the real advantage of being there privately? ? “
“Once we return to the office, old patterns and habits will emerge,” Kargman said.